A Throwback to the Vintage Packaging Designs Era
Not just in the world of fashion but also in many other fields, vintage fashion is making a comeback. Some serious retro inspiration is unpacking in the custom packaging area. While the reasons for the rise in popularity of vintage styles can be debated for hours, there is no denying that they evoke a feeling of nostalgia and frequently are of higher quality and value.
On any type of packaging, from folding cartons to packaging sleeves, retro packaging designs can be used to pack practically anything, e.g., from toothpaste to chocolates. Brands that sell items popular in the 1970s and 1980s tend to favor vintage designs the most.
Retro design is sometimes chosen by well-established companies to preserve their originality and highlight their traditional values. For instance, P&G uses historical packaging for its 1879-founded Ivory soap bars business. The design features a vintage font and the traditional pairing of white and blue.
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